A review of your existing content to find what to keep, improve, merge or remove.
- Every page reviewed
- Performance data checked
- Keep, update, merge or remove
- Clear action list
- Home
- SEO & Blog Writing
- Content Strategy
A Content Strategy That Gives Every Article a Purpose.
Content audits, strategy plans, editorial calendars, pillar pages, topic clusters, content briefs and monthly performance reviews.
Why It Matters
Publish With a Plan, Not a Guess.
Publishing content without a plan wastes time and budget. Articles compete with each other, important topics are missed and nobody knows which pieces actually bring results.
DeskBays builds a content strategy around your audience, your business goals and real search data. You know exactly what to publish, in what order and why.
We support your team with detailed briefs and a simple calendar, and review performance every month so the plan keeps improving.
Content Strategy Services
6 services
From Audit to Calendar to Results.
Choose a single service or combine them into one package. Click any service to see what is included.
A clear plan for what to publish, who it is for and how it supports your goals.
- Audience and goals defined
- Topic priorities
- Content types and formats
- Success measures
A publishing schedule your team can follow week by week.
- Monthly topic plan
- Keywords for each piece
- Publishing dates
- Easy-to-use calendar sheet
Topic clusters that build authority around the subjects that matter most.
- Pillar topics chosen
- Supporting articles mapped
- Internal linking plan
- Rollout order
Detailed briefs so any writer can produce content that ranks.
- Target and related keywords
- Suggested outline and headings
- Questions to answer
- Competitor references
A simple monthly report on what is working and what to do next.
- Search Console data reviewed
- Top and declining pages
- New opportunities
- Next month's priorities
Process
How We Work
- 01
Share Your Goals
Tell us about your website, audience, competitors and what you want to rank for.
- 02
Get a Clear Plan
We confirm the scope, keywords or topics, deliverables and timeline.
- 03
We Research & Write
Our team researches, writes and optimizes, with updates along the way.
- 04
Review & Publish
You review, request revisions, and we publish or hand over the final files.
Packages
Content Strategy Packages.
Clear, fixed packages. Need something different? Ask for a custom quote.
Content Audit
$[PRICE] one-time
Review of existing content
- Every page reviewed
- Keep, update, merge or remove
- Quick-win list
- Summary report
Strategy Plan
Most popular$[PRICE] one-time
Complete content roadmap
- Audience and goals
- Topic clusters and pillars
- [X]-month editorial calendar
- Content briefs for first [X] pieces
Ongoing
$[PRICE] per month
Strategy and reporting
- [X] content briefs monthly
- Calendar updates
- Performance review
- Monthly priorities
FAQ
Content Strategy Questions
Who is content strategy for?
Businesses that publish regularly or want to, and need a clear plan to make every piece count, whether you write in-house or with us.
Can my own team use the briefs?
Yes. Our briefs are written so any writer can follow them, with keywords, outline and questions to answer.
Do you write the content too?
Yes. Strategy pairs naturally with our SEO Blog Writing service.
What data do you use?
Search data from keyword tools, your Google Search Console and analytics where available, and competitor research.
Can you guarantee first-page rankings?
No honest SEO provider can guarantee rankings, because search engines decide them. We follow search engine guidelines and best practices to give your pages the strongest possible chance to rank and stay ranked.
Let's work together
Ready to Grow With Content Strategy?
Tell us what you need and get a clear plan within [X] hours.
Get a Free Quote